Last year, ITT conference delegates headed away from Sardinia pondering whether travel can embrace AI while retaining its human touch. Twelve months on, and AI and talent were very much at the top of the agenda again at this year's conference in Malaga.
How AI will empower, not replace, a new generation of travel professionals – 13 takeaways from the 2026 ITT conference
ITT conference
James Chapple
11 June 2026
How comfortable is travel with the advent of AI? Is it really threatening entry-level roles? And how do businesses introduce AI that empowers, rather than replaces, human endeavour? James Chapple reports from the 2026 ITT conference.
TTG Media
Baroness Ayesha Hazarika returned to host another edition of the conference
Register for free to continue reading
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
