Hurtigruten is keen to differentiate its product offering going forward – and not in the ways you might expect.
Following the line's 2025 financial results, which saw ebitda rise 80% (from €49.8 million to €90.2 million), Chief Commercial Officer Iain Powell and the newly appointed UK and Emerging Markets Vice-President of Sales and Marketing Hayley Moore sat down with TTG to outline their strategy.
Reflecting on the results, Powell says: "We were able to double down on what we do very well, which is operating in Norway. We now have the runway to think about what’s next."
