Skip to main content

‘This isn’t a side hustle’: trade slams latest celebrity travel business launch as Middle East crisis rages

Agents
Jennifer Morris
13 March 2026

Travel industry professionals have slammed the messaging around the launch of Katie Price’s latest business venture, as the war in the Middle East rages on.

Katie Price Travels marketing
(Credit: Katie Price Tarvels' Instagram account)

A now-deleted post advertising a livestream about joining Katie Price Travels (Credit: Katie Price Travels' Instagram page)

Celebrities Katie Price and Danielle Lloyd, who is signed up to InteleTravel as an independent travel advisor, took to Instagram and Facebook this week to promote Katie Price Travels, which TTG understands operates through PlanNet, the US-based firm which recruits on InteleTravel's behalf. 

Katie Price Travels links to a landing page for “Travel Smarter” – what appears to be an agent recruitment page with Lloyd listed as the director. The Travel Smarter site describes itself as “pioneers in home-based travel”.