Agents' time to shine? Discounting – friend or foe? The power of brands, and why encouraging your clients to share could be worth a booking or two. There was a lot to take away from the 2026 Jet2holidays conference. Here are TTG's highlights.
Jet2 director of travel agent relationships Alan Cross (Credit: TTG Media)
The Jet2holidays conference had a decidedly different feel this year.
Typically a winter bash (the last edition in late-2024 wrapped up with a Christmas party beside the beach in Paphos!), moving the event to early-spring meant many agent delegates pitched up with a solid – if slightly unspectacular – peaks already under their belts.
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