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'Travel agents are human safety nets who support their customers – the Middle East crisis is showing this'

Agents
Julia Lo Bue-Said
16 March 2026

One travel analyst has called the Middle East crisis the most chaotic event for global aviation since 9/11, so who's batting for customers stranded around world trying to get home? Advantage Travel Partnership chief executive Julia Lo Bue-Said argues agents – once again – are showing their immense value. 

Advantage chief executive Julia Lo Bue-Said
(Credit: Advantage Travel Partnership)

Advantage chief executive Julia Lo Bue-Said (Credit: Advantage Travel Partnership)

The world has been here before. Conflict reshaping the skies overnight – but rarely quite like this. Since US and Israeli strikes on Iran began on 28 February, the Middle East has gone from being the engine room of global aviation to a no-fly zone of staggering proportions. 

More than 46,000 flights in and out of the region were cancelled in less than two weeks, a region which would ordinarily see nearly 300,000 people pass through one of its airports with approximately 70% transiting to a connecting flight.