In the travel industry, we’re no strangers to turbulence. And we're used too to navigating conflicting media narratives.
But the latest wave of urgent and inaccurate travel alerts dominating mainstream outlets and social platforms is stirring up a storm that needs to be stopped in its tracks before it causes irreparable damage to the tourism industry.
As travel professionals, we have a responsibility to push for balanced reporting, particularly when it comes to trusted mainstays of the British holiday market such as Greece and Turkey.
