TTG CEO Daniel Pearce and managing editor James Chapple sat down with Alan and Jade after a busy day of conference sessions on Thursday (12 March) at the Iberostar Selection Andalucia Playa hotel near Cadiz.

Their wide-ranging discussion, touching on some of the key themes from the La Fiesta conference, was set against the backdrop of the situation in the Middle East, which prevented Jet2 chief executive Steve Heapy from attending.

Together, the quartet set out to answer several important questions:

• How should agents approach this current crisis, and what mindset should they strive for?;
   
• How is the US and Israeli-led conflict in Iran impacting several of Jet2's main destinations? Where is business flowing instead? And how can agents get themselves ready for the rebound?;
   
• What are the fundamentals of consistent customer service, and what can too often be easily overlooked?;
   
• Is there anything agents can do to sharpen their marketing during challenging times?;
   
• Why it's vital agents are occupying those same digital spaces as their customers – and remember, they may not necessarily be the ones they're familiar with; and
   
• What Jet2's trade team is doing to assist agents, and what tools are they putting at their disposal?