Travel agents have raised concerns that western Mediterranean resorts may hike prices as demand shifts away from the Middle East as the ongoing conflict intensifies.
The Mediterranean might not be able to match Dubai's service levels, says agents (Credit: iStock/KavalenkavaVolha)
They fear uncertainty around travel to the Middle East could push customers towards traditional European beach resorts, potentially driving up prices during the peak summer season as demand builds.
On Thursday (12 March) Jet2 chief executive Steve Heapy warned agents at the operator's annual conference in Cadiz, Spain, that "greedy" resorts in the western Mediterranean could potentially try and profit from the Iran war by increasing prices.
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