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Jet2 boss Steve Heapy vows to protect customers against 'greedy' hoteliers looking to profit from Iran war

Middle East
Dea Jusufi
12 March 2026

Jet2.com and Jet2holidays boss Steve Heapy has promised to protect customers from potentially "greedy" hoteliers in the western Mediterranean as demand shifts away from Cyprus and Turkey amid tensions in the Middle East.

Steve Heapy
(Credit: Jet2.com and Jet2holidays)

Jet2.com and Jet2holidays boss Steve Heapy details the brands' trade strategy to 200 agents in Leeds last year (Credit: Jet2.com and Jet2holidays)

Chief executive Steve Heapy said the company is seeing aircraft "emptying" on routes to the eastern Mediterranean, although demand for western Mediterranean destinations remains strong.

Heapy had been due to attend the annual Jet2 conference in Cadiz, Spain, but said he was unable to travel after remaining in London for meetings with officials, including those from the Department for Transport and the UK Civil Aviation Authority, to discuss the operational impact of the conflict.

Speaking via a recorded message to 350 agents, Heapy said: "Bookings to Cyprus and Turkey are drying up, cancellations are up and our aircraft are emptying."