Founder and Managing Director Gillian Polyhos told TTG she had been searching for a suitable site in Ilkley for "many years" but couldn't find the right location or didn't have enough staff or the right management structure to make it work.
"Having been the manager at Going Places in Ilkley 30 years ago at a time when there were three or four established agencies in the town, I felt the current situation represented real potential for growth, as well as an opportunity to give the people of Ilkley and the surrounding areas more choice and the chance to experience what Olive Lounge Travel is all about."