Plotpackers, which launched in September 2023 and now counts Deborah Meaden and Steven Bartlett among its investors, currently generates around 30% of its revenue through creators, but only about 5% through travel agents.
However, founder Louise Truman, 26, tells TTG growing the trade side of the business is one of her top priorities. "It’s absolutely a goal to have travel agents as a proper revenue stream," she says.
To this end, Plotpackers is offering independents 20% commission and developing a "social-first" platform designed around the way it believes the business of selling travel is changing.