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Plotpackers to target next generation of agents with 'Shopify for trips' after Dragons' Den success

Interview
Dea Jusufi
20 August 2026

The founder of a new trade-friendly tour operator, which secured investment in Thursday's episode of the BBC's Dragons' Den (20 August), plans to target the next generation of travel agents with what she describes as "Shopify for trips" and a generous commission offering as it steps up its trade push.

Louise Truman, Steven Bartlett and Deborah Meaden
Louise Truman

Louise Truman (middle) pitched her tour op company Plotpackers to the Dragons last year – and secured two investors

Plotpackers, which launched in September 2023 and now counts Deborah Meaden and Steven Bartlett among its investors, currently generates around 30% of its revenue through creators, but only about 5% through travel agents. 

However, founder Louise Truman, 26, tells TTG growing the trade side of the business is one of her top priorities. "It’s absolutely a goal to have travel agents as a proper revenue stream," she says.

To this end, Plotpackers is offering independents 20% commission and developing a "social-first" platform designed around the way it believes the business of selling travel is changing.