Skip to main content

Poll: how is peaks going for you so far? And how do your sales compare with last year's?

Agents
Sophie Griffiths
12 January 2026

In December, agents told TTG  they were feeling generally positive that the 2026 peaks and wave period would be better than last year. One month later, we want to know if this still rings true – and how sales are faring so far. 

A graphic trending upwards supported by hands
(Credit: iStock)

(Credit: iStock)

Around 100 agents took part in the TTG survey, which showed more than half (52%) expect 2026 to “significantly” or “slightly” outperform the previous year, while another 26% anticipate business being on par year-on-year. 

Only about 12% forecast a slight dip in sales. However, with persistent cost-of-living concerns, and with one respondent warning at the time that customers were “holding on to their money a little longer” before booking, TTG is now asking readers how their peaks sales are stacking up.