Edwards, who joined the operator from Classic Collection in March 2025, is heading into her first peaks with the business, but was taken aback by agents' view of the "forgotten" brand. “I kept hearing – 'we’ve always known about Olympic, but we thought they’d gone'," Edwards told TTG. “That was a bit soul-destroying.”
'Agents had forgotten about us!': Olympic Holidays pushes peaks incentives and luxury fam to raise brand awareness
Interview
Dea Jusufi
12 January 2026
Olympic Holidays is pushing hard to strengthen awareness of the brand during peaks, head of sales Leanne Edwards has told TTG, after receiving some tough feedback from agents.
(Credit: Olympic Holidays)
Edwards told TTG about Olympic Holidays' "rich peaks offering" for agents (Credit: Olympic Holidays)
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