Active England has launched a new B2B adventure brand to agents in the UK, with an Ireland launch to follow in 2027, offering a range of active itineraries it says has been inspired by demand for slower, deeper, more meaningful trips.
Adventure by AE will operate as a trade-only brand (Credit: Adventure by AE)
AE said Adventure by AE, which it describes as the next phase in the group's evolution, had been created to serve agents and tour operators seeking "expertly operated active adventure experiences" and followed "years of collaboration" with trade partners.
The launch, said AE, comes in response to "growing demand for deeper regional access across the whole of the UK", as well as "tailored itineraries and hands-on operational support".
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
