TTG Sustainability Festival 2025: The art of selling responsible travel (without the “S” word)
Training
Sarah Lewington
2 April 2025
Promoting positive-impact tourism doesn’t always have to be centred around the word "sustainable” - for some travellers, it might even be a turn-off. Hear creative ideas for marketing responsible travel experiences without overusing the "S" word – from celebrating local culture to showcasing community-driven projects, this session will help you connect with clients in an engaging way without focusing solely on environmental impact.
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