Oceania Cruises has agreed commercial deals with “hundreds” of UK and Irish agencies over the past 12 months, following an intensive push to engage with all types of travel retail businesses.
Allura is slated to launch in July 2025 and will operate Mediterranean cruises the following year (Credit: Oceania Cruises)
Just over a year ago, the line’s international sales vice-president Jason Worth told TTG of plans to target a “subset” of agents that “fit well with our product”.
Ahead of the launch of Oceania’s new 2026 Collection, which opens for bookings on 23 October, Worth revealed how successful the trade engagement exercise had been.
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