Speaking on Royal Caribbean Group’s second quarter earnings call on Tuesday (29 July), Michael Bayley, the line’s president and chief executive, outlined how he believes the Royal Caribbean-owned destination would be "a winning product" and "a great destination" before adding: "We’re very excited about what we’re seeing in terms of activity." 

He then told analysts the line is using dynamic pricing – a controversial sales method where prices change according to demand. Prices for Royal Beach Club Paradise Island day passes start at around $139.

The first cruise call into Royal Beach Club Paradise Island in The Bahamas will be on 21 December.

Bayley said: "It is dynamic because we’ve got a lot of capacity coming into Nassau and some days will be different from others in terms of the overall Royal Caribbean capacity in the port.

"So we’ve got dynamic pricing. We’ve got different packages available, and we’ve been extremely pleased with the sales to date."

To emphasise his point, Bayley revealed an Ultimate Family Cabana for one day sold for $10,000 within the first hour of sales opening. "Subsequently, we’ve sold a lot of days in the Ultimate Family Cabana at $10,000," he added. 

"We really do think we’ve got the product right and we think it’s going to deliver very high levels of guest satisfaction."

Jason Liberty, the group’s president and chief executive, explained how the company would welcome "meaningfully less" passengers at the start before a "slow ramp-up" of numbers in the first quarter and second quarter of 2026. 

"We want to make sure the experience is flawless in what we’re doing," he continued. "While we could probably make more money, the trust that we establish with our customers is a high priority. And so it will be a slow ramp-up like they typically are in any new experience or destination or ship that we bring online." 

Bayley noted how construction is "all on target". "It’s looking great, and we send drones over and share that with the team on a regular basis," he added. "It’s really looking impressive, especially the world’s largest swim-up bar [Floating Flamingo]."