Across all markets, bookings have grown 34% year-on-year, while sales of longer itineraries of eight nights or more have jumped more than 50%. In the the UK, these sales have risen more by more than 40%. 

Saverimuttu believes the "outstanding results" show the "incredible momentum" the adults-only brand has built with the help of travel agents. 

"[Agents] recognise that our kid-free, award-winning experience offers a true premium alternative in the industry," the line’s chief executive said. 

"They love that our size offers a blend of intimate and elevated experiences and real variety. Our record repeat rates are loved by First Mates [agents] because another booking is almost guaranteed after their client’s first sailing. 

Virgin Voyages said it has a repeat booking rate of 60% on some voyages, "a significant" new-to-cruise audience, and also claims to be one of the only cruise brands to have seen an increase in web traffic, with searches up 25%.

"The entire Virgin Voyages team couldn’t be more grateful. We’ve created this together, and we remain completely committed to making sure our partners are always appreciated, supported, and rewarded for their trust in us and the journey ahead," he added. 

Virgin Voyages added that its marketing and non-traditional media strategies have been "a significant driver" of recent sales growth and has ensured it has reach new audiences. 
 
"As a Virgin brand, we are committed to keeping our unique market position and strong customer loyalty," said Saverimuttu. "We’ve witnessed a 200% increase in ChatGPT brand searches during Q1, demonstrating how our approach is driving meaningful engagement in emerging channels," he added. "We are a brand that is much loved, much talked about and much commented on and we embrace that.”

It comes ahead of the launch of the line’s fourth ship, Brilliant Lady, in September 2025. The line’s entire fleet will operate in the Caribbean in autumn following the launch. 
 
"This is just the beginning of what we know will be our best year yet," concluded Saverimuttu. "The company, now in its fourth year, has solidified its place as the brand of choice for travellers looking for a fresh, price-inclusive travel experience."