Virgin Voyages has reported its best-ever wave season to date, with revenue up 30% in the UK, as the adults-only line’s boss Nirmal Saverimuttu predicted that 2025 would be its "best year yet".
Nirmal Saverimuttu predicted 2025 will be the adults-only line's best-ever year (Credit: Virgin Voyages)
Across all markets, bookings have grown 34% year-on-year, while sales of longer itineraries of eight nights or more have jumped more than 50%. In the the UK, these sales have risen more by more than 40%.
Saverimuttu believes the "outstanding results" show the "incredible momentum" the adults-only brand has built with the help of travel agents.
"[Agents] recognise that our kid-free, award-winning experience offers a true premium alternative in the industry," the line’s chief executive said.
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