Around 64% of consumers will travel overseas this year, according to the association, meaning totals will equal 2019, which Abta described as “a bumper year for travel”.
Abta’s latest research suggests travel patterns are continuing to diverge from traditional peaks, prompted by consumers taking multiple trips but and their pursuit of value.
“It’s currently a value-driven market, so where they can, people are being flexible with when they travel to get the best price,” said Abta, adding destinations were actively encouraging this.
