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How Dominica's fortunes will be transformed by a new international airport and cable car

Caribbean
Katherine Masters
21 August 2025

Direct links with Europe, new hotels, more accessible attractions – the Caribbean island is on a mission to attract more tourists, says Marva Williams, chief executive of Discover Dominica Authority

Two hikers on a trail in Dominica

Dominica offers the longest hiking trail in the Caribbean

What is Dominica’s USP versus other Caribbean islands?

Dominica’s unique selling proposition lies in its identity as “The Nature Island of the Caribbean,” offering a raw, unspoiled alternative to the more commercialised Caribbean destinations. Unlike resort-heavy islands, Dominica is a haven for eco-tourism, adventure, and wellness, featuring volcanic peaks, rainforests, waterfalls, and the world’s second-largest boiling lake. It’s renowned for world-class diving, year-round whale watching (especially sperm whales), and the longest hiking trail in the Caribbean.