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How Riverside Cruises' summer beer residencies can help you book more Rhine river cruises

Europe
Rashmi Narayan
2 September 2025

Cultural storytelling through regional beer is an experiential trend that could help you switch more clients onto river cruising

Rashmi Narayan

Rashmi samples a local beer onboard Riverside Cruises' Debussy

“Beer can connect people and I am here to entice everyone to take beer seriously,” says Karin Mazereeuw, the owner of café ‘t Ankertje in the charming town of Enkhuizen, north of Amsterdam. Beyond convincing visitors that there’s a beer for each palate and personality, she also takes pride in having brewed beer for the current Dutch King Willem-Alexander. 

It’s charming people like her that convince me that beer-themed cruises are a fantastic way to meet locals and this is a growing trend that agents need to start considering.