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Virgin Atlantic: ‘We’re going to evolve how we’re working with agents’

“We’ve got more to talk to agents about than ever before"
“We’ve got more to talk to agents about than ever before"

As Virgin Atlantic gears up for expansion, vice-president of UK and European sales Lee Haslett tells TTG how the airline is bringing agents along for the ride

With eye-catching expansion aspirations at Heathrow; new routes to exotic climes, freshly launched aircraft and a whole new sister carrier on the way – it’s full speed ahead at Virgin Atlantic.

 

“I couldn’t have started at a busier time… or a more exciting one,” smiles vice-president of UK and European sales Lee Haslett, looking back at a “whirlwind” year for the airline he joined in June.

 

“We’ve got more to talk to agents about than ever before – we’re in a real growth phase and the trade is key to making it a success.”

 

Kick-started with the arrival of its new chief executive Shai Weiss in January, Virgin has shifted from three years of restructuring and consolidation, arriving into a new era of investment and expansion termed: “velocity”.

 

The airline hasn’t waited around with its plans, from the Virgin-led acquisition of Flybe in March, (debuting next year as Virgin Connect), to a pitch to become the UK’s “second flag carrier”, publishing a plethora of potential routes from Heathrow.

 

The airline also launched its new A350-1000s last month – of which 12 will join the fleet by 2021 – and with its joint venture codeshare agreement with Air France/KLM close to gaining regulatory approval, it has been a rapid ride of late.

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