Mandarin Oriental has seen a surge in trade bookings since updating its Fan Club programme last year.
Kristin Ruble, Chief Commercial Officer at Mandarin Oriental, says the previous Fan Club model was a "bit dated"
The luxury hotel group updated its preferred partnership model after recognising the previous setup had become “a bit dated” – and is already seeing the payoff.
“In a little less than a year, we’ve seen a tremendous increase in the volume of bookings through Fan Club,” Kristin Ruble, Chief Commercial Officer at Mandarin Oriental, told TTG. “It’s been an amazing growth.”
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