Faena Group is entering into a strategic partnership with Accor which will see the global hospitality giant accelerate growth of the lifestyle hotel brand into “strategic destinations worldwide”.
Alan Faena and Len Blavatnik started their brand in 2000, with a focus on projects that integrate residences, hotels, art and cultural spaces into the development of Faena Districts, which include Faena Buenos Aires and Faena District Miami Beach.
The new venture includes management of the two hotels, as well as all future projects created together, with all Faena hotels integrated into Accor’s global distribution network and sitting within its lifestyle division.
Accor’s chairman and chief executive Sebastien Bazin has stated previously he sees the lifestyle sector as becoming “the engine of our exciting future growth”.
Dubai is slated to be the first international destination, and Alan Faena said he will work in partnership with Accor to “break new ground”, developing Faena Districts in select global destinations as the two companies look to achieve “exponential growth”.
“It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor we have found a perfect partner to turn this dream into reality; we have a shared vision and passion,” said Faena.