The operator said the idea behind the first-time magazine-style piece was to offer an easy-to-read brochure, with inspirational imagery to showcase new product and ideas and help agents “shape the design of a unique African itinerary”.
Marketing manager Julia O’Connor, who joined the company at the end of 2018 in a newly created role for the brand, said: “The guide is intended as a valuable selling aid and, in conjunction with updating agents, we are encouraging them to share it with their high-end clients too.”
