This week Stockholm hosted an LGBT+ Travel Symposium, aimed at promoting diversity and inclusion in the travel industry.
Key learnings included news of a recent survey which showed 60% of LGBT+ people are more likely to buy from LGBT+ welcoming brands.
Crucially, the study also highlighted that inclusive marketing messages and imagery resonate with heterosexual consumers too, with 37% feeling positive about destinations that promotes diversity and inclusion.
Elsewhere delegates were urged to remember that Pride "is a year-round thing". "You need to work to engage the LGBT community throughout the year," explained Uwern Jong, editor of Out There magazine.
Jong also reminded delegates to "watch their language" and to avoid making assumptions when speaking with customers, for example using words such as "partner" rather than referring to a person’s "husband or wife".
Watch the video above for all the highlights and key takeaways from the symposium.