Key learnings included news of a recent survey which showed 60% of LGBT+ people are more likely to buy from LGBT+ welcoming brands.
Crucially, the study also highlighted that inclusive marketing messages and imagery resonate with heterosexual consumers too, with 37% feeling positive about destinations that promotes diversity and inclusion.
Elsewhere delegates were urged to remember that Pride "is a year-round thing". "You need to work to engage the LGBT community throughout the year," explained Uwern Jong, editor of Out There magazine.
