The German line said www.arosa-cruises.co.uk had been designed and built to support travel agents and tour operator partners.

The site features destination and onboard information needed to sell A-Rosa broken down into five sections: Rivers; Cities; Experiences; Why A-Rosa?; and Contact Information.

Each river has its own section containing information on nearby attractions for guests while cruising. The site also details key cities and towns that ships will visit and which itineraries visit them on.

The Experiences section showcases excursions available to book onboard for each cruise and gives ideas for independent exploring in the towns, villages and cities visited as well as a function to search for family cruises.

The site, which feature details of every international departure until the end of 2021, is not bookable to the public but prompts users to visit its partner brands such as Newmarket Holidays; Shearings Holidays; Saga; Titan Travel and Andante Travels.

Lucia Rowe, managing director of A-Rosa River Cruises UK & Ireland, said agents had been asking for a UK-centric website for “some time now and I am delighted that we have now achieved this”.

“[The site] allows us to offer agents and our tour operator partners an easy to use search facility so they can quickly find a cruise itinerary, destination details or explanations of our USPs.

“Our product is designed to be different from the rest and we hope that going forward both agents and our trade partners will use it as an information source when researching our products.”