Speaking on an airline industry panel Nat Pieper, senior vice-president Europe, Middle East and Africa, at Delta Air Lines, said full-service carriers had to focus on what they do best.
“We have a product that stacks up very well against long-haul low-cost,” he said. “It gives us a lot of different ways to resonate with customers. We will never have the lowest costs in the industry, we know that. If you’re not the lowest cost, you need to have products that resonate with passengers.”
Helgi Mar Bjorgvinsson, senior vice-president marketing and sales at Icelandair, said the airline had been successful by being transparent with consumers. “It is the price and the quality of service that matters,” he said.
