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Adding real value will ensure booking with an agent is not a fad

Destinations
Pippa Jacks
25 November 2021

Travel agents must wow with their service and expertise if the current surge in booking with an agent is to be long-lasting.

Tom Marchant, Black Tomato at Abta's Travel Trends conference

That was the view of Black Tomato co-founder Tom Marchant, speaking about trends in the luxury sector as part of a panel at Abta’s Travel Trends report.

“Some recent, new clients have told us that they came to us because of a kind of fear of booking independently right now, but then they’ve experienced amazing service and we’ve added real value,” he said.

“I do think there can be a sea-change, instead of a temporary spike, if agents demonstrate that added value.”