The consortium’s “bucket list inspiration” initiative which launches today (June 20) will feature an offers booklet sent to half a million UK households, a mailing campaign and competition to help its members secure mid-season sales.

Members holding an Advantage white label website will also have access to a dedicated landing page promoting campaign deals to customers online.

A social media competition will also be run to further promote the campaign during which participants must post an image of a bucket list destination they would like to visit this year with £100 worth of Love2shop vouchers up for grabs.

The competition is open to consortium members, business partners and the wider travel industry, while Advantage will provide tips sheets and guidelines to enable members to host similar giveaways for their own customers.

Marketing manager Carolyn Hardy said: “Supporting our members in marketing to their own customers is a key USP we provide to our members. We produce all the collateral on behalf of our members and manage the distribution, meaning our members can concentrate on what they do best, selling holidays.

“The multi-channel campaign brings together the direct marketing programme, the white label website platforms and our social media channels, ensuring we offer a joined up approach and consistent messaging to members and their customers.”