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Advantage charts double-digit bounce in Christmas and 2025 sales

Operators
Gary Noakes
18 December 2024

Advantage Travel Partnership has reported a double figure leap in bookings for both the festive period and 2025.

Julia Lo Bue-Said new 2022 Advantage.jpg

Advantage's Julia Lo Bue-Said is upbeat about sales heading to the festive period

Bookings overall for the Christmas period are up 12% on 2024, with Tenerife, Lanzarote and Gran Canaria taking the top three spots followed by Benidorm.

In long-haul destinations, the US, Dubai and Thailand are top. Advantage said Dubai “continues to attract both those looking for luxury as well as families seeking family-friendly resorts, shopping and entertainment”. It added Thailand, with options from backpacking to luxury resorts, offered a blend of affordability and exotic appeal.