In an opening address on Saturday (30 April), Lo Bue-Said told delegates in Madeira the pandemic had shone a light on the complexities of the travel industry, the inadequacy of certain regulations, and the sector’s lack of rapport with government.
Last year, the Advantage chief executive set out her vision for a UK outbound travel forum – akin to UKhospitality – which will promote unity throughout the trade and the wider travel industry, and aim to change the way in which travel interacts with Westminster.
