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Majority of Advantage members gaining new business from direct bookers

Agents
James Chapple
30 April 2022

Most Advantage members have gained business from customers who previously booked direct, chief Julia Lo Bue-Said has revealed.

Step 2

Addressing the Advantage conference in Madeira on Saturday (30 April), Lo Bue-Said said 80% of members had reported new-to-agent business during the pandemic, or the emergence from it.


Meanwhile, in a recent member census, 95% of Advantage members said they felt optimistic about the post-Covid future. However, they also signalled "significant challenges" still lay ahead, a point emphasised by Lo Bue-Said during her opening address.