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Advantage members sales rise 23% after vaccine boost

Independent
Rob Gill
27 November 2020

Members of Advantage Travel Partnership have recorded a 23% rise in bookings since the first announcement about the effectiveness of Covid-19 vaccines earlier this month.

Advantage chief commercial officer Kelly Cookes said the organisation's focus 'remains fully on the success' of its members

Cookes: Members must embrace ‘modern retailing’

The consortium said bookings for its agency members in England had seen a spike since 9 November when Pfizer announced its vaccine was 90% effective against the coronavirus.


The increase is a further sign of growing consumer confidence, which has also been aided by the imminent reduction in the quarantine period for destinations without a travel corridor with England from 15 December.