The Advantage Travel Partnership’s in-house tour operator’s new offering gives members access to 16 cruise lines and an expanded collection of land-based products.
Members will also have access to a new online booking tool, which enables them to create bespoke cruise and stay itineraries, including flight cabin options, pre- and post-stay accommodation and cruise itineraries.
The new product will be offered to members on an exclusive and complimentary basis, with commission and the ability to manage margins on each booking.
The proposition – which will be available to members from 17 October – was announced on Saturday (8 October) at Advantage’s Back on the Water 2022 cruise conference.
Lee Ainsworth, head of operations for Advantage, said the association is increasing its land-based product to incorporate cruise and meet the "growing demand" for fly-stay and cruise trips.
"The ever-evolving cruise industry can be a hard sector to navigate and with Advantage Holidays and Cruise and the newly expanded offering, we hope to support and guide our members through this," he added.
The partnership also announced its Advantage Managed Services (AMS) model recorded £100m turnover in 2021/2022 for the first time since its inception, and a newly branded cruise position, Latitude.
