Ersmarker joins the river cruise line from Hurtigruten, where she worked for eight years, most recently as national events and sales manager.

She left the business in September during a team restructure.

In April, Ama revealed plans to TTG to double the size of its UK sales team, with Ersmarker’s role marking the completion of its latest phase of expansion.

She will report into Jon Knight, who was recently promoted to national sales manager.

Jamie Loizou, sales, marketing and digital director, said: “It has been a busy year for AmaWaterways with the introduction of three new ships and the announcement of another due to join the fleet next summer.

“The expansion of our sales team reinforces our commitment to the UK trade and underpins our objective to offer outstanding service and support to our existing travel agent partners, whilst widening our trade distribution.

“Maria, with her experience, is perfectly placed to help grow existing business and develop new relationships.”