Speaking to TTG on Friday (1 July), Harrison said the UK market has been performing at around 80% of pre-pandemic levels since the country reopened its borders in April.
"Visitation bounced-back pretty quickly and we recovered to about 50% of forward bookings in the first four months since we reopened and the UK is outperforming that 50%," she added. "A lot of it is the visiting friends and relatives market, but leisure business is coming back from September onwards."
The tourism authority predicted a return to pre-pandemic global traffic numbers by the start of 2024. "But we want to go beyond on that," Harrison said.
