WTM London delegates were told DEAI should be a foreground business practice, no something dusted off at specific times of year – such as Pride Month or Black History Month.
“I think it’s really important you have policies in place beforehand and [that] you’re actually doing the work,” said LGBTQ activist and social entrepreneur Aisha Shaibu-Lenoir.
“The best thing to do when you’re trying to understand a community is be part of it. Building a relationship is so important regardless of how you conduct your business, and that creates loyalty.”
