From 19 November, customers can select from one of three onboard packages – Sail All Included, Sail Plus and Sail as part of the Celebrity’s Sail Your Way scheme.

Sail All Included features four perks – premium drinks packages, included gratuities, unlimited Wi-Fi and $300 onboard spend – Sail Plus includes two perks, while Sail is a cruise-only fare.

Commission is applicable to agents on all perk options in line with Celebrity’s UK and Ireland market promotions.

Celebrity will support the launch with a range of training initiatives and marketing collateral for agents – including a new selling guide, social media assets and dedicated flyers for both home-based and call centre travel consultants, available via its Celebrity Central trade portal.

A dedicated Sail Your Way video will also be available for agents, highlighting the key offers and benefits for guests.

A new module on the line’s Celebrity Passport training platform will also be introduced to encourage partners to learn about the new pricing structure, with webinars and Facebook Live sessions available.

Jo Rzymowska, managing director, UK and Ireland, said: “Sail Your Way gives guests the ultimate choice, flexibility and value when booking their holiday. We’ve listened to guest feedback and decided to give them the power of choice to curate and personalise their perfect holiday.”