The World Travel and Tourism Council (WTTC) has unveiled “comprehensive” new data claiming to accurately measure the tourism sector’s carbon footprint, with its president urging world leaders to put a “steely focus” helping the industry operate more sustainably.
The WTTC said the new initiative, which measures the environmental impact of tourism in 185 countries, was “one of the largest research projects of its kind ever undertaken”.
Launched at the WTTC’s Global Summit in Riyadh, the research will be updated yearly with the latest figures from each country and the WTTC said governments around the world could use the data as a tool for “inform their decision-making and accelerate environmental change more accurately”.
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