The full-day event will be held in London on 17 November and will focus on marketing strategies to support the continued resurgence of the travel industry.
“Travel Trends is set to be a very topical event. Not only will delegates get expert insight, but also practical tips and advice to inform their own strategies for the coming 12 months,” said Graeme Buck, director of communications.
He added: “The rising cost of living is on the minds of consumers and businesses and what it means for people’s holidays. Encouragingly, Abta’s own research and booking insights from members show that most people are firmly committed to getting away next year, and are turning to a variety of different tactics to stretch their budgets and manage their holiday costs.”
The conference, of which TTG is a media partner, will also see Abta launching its new trends report, Travel in 2023 – designed to help delegates understand how consumer behaviour is changing, so they can adapt their marketing and communications plans accordingly.
Elsewhere Ant Stone, marketing director at G Adventures, who will be speaking at the conference added: “Despite the media attention around the cost of living, it’s encouraging to see strong bookings reported among the adventure travel sector… We’ve seen a shift towards closer-to-home adventures from our UK travellers, who have rediscovered their love for Europe and easy to reach, and low-cost countries such as Morocco and Turkey.”
Meanwhile Charles Knowlton, global general manager of Experience, Topdeck Travel will discuss changing customer behaviour, pointing out how “pent-up demand from a ‘lost generation’ of young travellers who have been unable to get out and explore the world is driving a surge in longer duration, once-in-a-lifetime trips.”
The conference will also provide up-to-date information on sectors such as luxury, family, over-50s, youth, adventure, solo and cruise.
The full conference programme and list of speakers can be viewed here.
