In its recent Business Confidence Tracker and Consumer Travel Insights Report, the association found 94% of consumers were confident their financial position would remain unchanged in 2023, and the majority of those are prepared to pay more for a better experience.
"Furthermore, 88% want to do business with someone they can talk to for expert advice/guidance, which is great news for Aito’s specialist SMEs," said Martyn Sumners, Aito executive director.
"It is clear from both sets of results that the typical specialist Aito tour operator, specialist travel agent and their clients are very well aligned in terms of the way that they are thinking."
