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Ex-Global Travel Group BDM sets up marketing business for agents

Marketing
Will Payne
7 December 2021

Former head of membership, sales and business development for The Global Travel Group, Darren Bond, has launched a bespoke marketing business to help support travel agents impacted by the Covid-19 pandemic.

Bond said the travel trade is of "huge importance" at the moment, as people "need to travel" for business, pleasure and personal reasons

Bond, who was made redundant from his role with the consortia when it was sold by Dnata to The Travel Network Group (TTNG), began helping agents with various marketing, promotion and advertising queries as a favour while he was in-between jobs. 

He created free videos for agents to help promote their businesses and highlight joint supplier events.

After 170 agents requested videos when Bond posted his work on social media, he decided to launch Bounce Back Media.

Since going live at the end of October, he has worked with around 30 members of the trade, including a number of TTG Top 50 agents, on video projects aimed at recruitment campaigns and product promotion.