The line joins Cruise and Maritime Voyages (CMV) and Cosmos Tours in providing concessions to travellers due to travel with All Leisure Group’s cruise brands Swan Hellenic and Voyages of Discovery.

Fred Olsen said it will provide a 25% discount off any its 2017, 2018 or 2019 voyages currently on sale.

Bookings must be secured by January 31, and are subject to proof of an original All Leisure booking.

At the time of booking agents should quote promotional code VJAN25 for Voyages of Discovery-affected guests and SJAN25 for passengers who were due to sail with Swan Hellenic.

Neil Herbert, head of sales for Fred Olsen Cruise Lines, said: “We are saddened to hear the news that All Leisure Group has ceased trading. However, we want to help affected Voyages of Discovery and Swan Hellenic guests by giving them a Fred Olsen cruise option.

“Fred Olsen is renowned for its more intimate, small-ship cruising, which is very much in keeping with that of the affected cruise brands, and we are looking forward to welcoming new guests to try out the Fred Olsen experience, maybe for the first time.”

The CAA confirmed on Wednesday (January 4) that All Leisure Group had ceased trading.

The authority said around 400 people were currently abroad, which it was arranging to repatriate.

It added that most customers would be able to use their scheduled airline tickets to return home, and that the CAA had made arrangements to bring the remaining passengers back to the UK.

Abta confirmed that All Leisure, headed by chairman Roger Allard, had around 7,000 forward bookings with 13,000 passengers affected.