G Adventures’ founder, Bruce Poon Tip, who remains the controlling shareholder of the business, says the investment enables the company to accelerate its pursuit of merger and acquisition opportunities and investments in shared services platform upgrades. 

“Our mission at G Adventures has always been to use travel as a vehicle to change people’s lives. 

“I’m extremely excited that our partners at Certares share our vision and believe in us to identify and realise incredible opportunities for our people, our business and our industry – they truly understand our company and are experts in the travel space,” he said. 

“I have always said tourism can be the biggest form of wealth distribution the world has ever seen, and this investment means we can do even more to build back travel the right way,” said Poon Tip.

Greg O’Hara, founder and senior managing director of Certares, added: “G Adventures’ commitment to providing travellers with authentic experiences, and to benefiting the local communities in the places they travel to, has resulted in exceptional customer satisfaction and market-leading growth.”