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G Adventures secures private equity investment

Operators
Jennifer Morris
10 February 2021

G Adventures has secured investment from private equity firm Certares “to position it for accelerated growth after the pandemic”.  

G Adventures' Bruce Poon Tip said bookings were ‘returning’ for the adventure specialist

G Adventures’ founder, Bruce Poon Tip, who remains the controlling shareholder of the business, says the investment enables the company to accelerate its pursuit of merger and acquisition opportunities and investments in shared services platform upgrades. 

“Our mission at G Adventures has always been to use travel as a vehicle to change people’s lives. 


“I’m extremely excited that our partners at Certares share our vision and believe in us to identify and realise incredible opportunities for our people, our business and our industry – they truly understand our company and are experts in the travel space,” he said.