Agents will receive a toolkit on how to make the most of the new ‘G’ logo on customer-facing communications, with the typography available for use on websites and advertising and marketing collateral.

It was unveiled to delegates at the group’s conference at Universal Orlando Resort today (November 28).

Cherie Richards, commercial director, said the idea had been developed over the last 18 months, and intended to ensure Global’s branding “best represents the company we are today".

“We believe we are the best-in-class membership organisation to be a part of, work with and work for,” she said. “Having a unified, modern brand underlines our standards and presents the business to the world as one that is fresh and forward thinking,” she added.

There will be different colour versions of the logo – including a Pride flag option.

Andy Stark, managing director, told TTG: “It’s very flexible and you can use the range of colours to make it seasonal or to promote a certain campaign or cause.

“Celebrating 25 years was an appropriate time to do a rebrand,” he added. “We have spent a few years looking at the brand and wanting to future proof ourselves.

“I think we’ve modernised ourselves and portrayed a new image for the brand moving forward.”