Chief operating officer Jonathon Woodall-Johnston told TTG the independent agency has also seen an uptick in the average selling price of its Best of Touring product, with customers spending more on upgrades.

"I think 2022 will be well sold for many businesses because customers who have cancelled have rebooked and this will be the first time they’re managing to take a holiday this year," he continued.

"Customers are spending more with us, which is great, and when customers are travelling they’re upgrading.

"Long-haul has really picked up for us overall and it’s starting to take a bigger share than short-haul – although short-haul remains the biggest part of our business."

According to Woodall-Johnston, 50% of the agency’s bookings so far this year have been for summer 2022, with immediate departures reaching levels similar to those prior to the pandemic.

Popular destinations include Spain, Portugal, the Canary Islands, Turkey and Greece, with the Maldives sitting as one of the firm’s most popular long-haul destinations alongside the US.

Woodall-Johnston also said sports travel has been "exceptional", with an increase in clients booking trips abroad and in the UK to watch Formula 1, Wimbledon and other sporting events.

"There’s very little work that goes in because the product is already there, but our marketing and commercial team have done an absolutely fantastic job," he added.