Winter brings with her extensive industry experience, her most recent role being regional sales manager at Midcounties Co-op, a position she held for more than 15 years.
She will help drive sales and support the firm’s retail branches, after opportunities provided by ancillary sales were highlighted during the agency’s retail conference in November 2022.
Winter said: "I am thrilled to be joining Hays Travel at such an exciting time for the travel industry. It is refreshing to see a business identify their potential in ancillary products and heighten their overall focus in this area."
Jonathon Woodall-Johnston, Hays Travel chief operating officer, added: "Ancillary sales are a vital part of what we do and it’s really important that we support our sales teams in making the most of these opportunities."
