Mandy Saven, director of consumer lifestyle at trends intelligence firm Stylus told the TTG Luxury Travel Summit: “The health and wellness genre is going to become a commercial bulls eye.”
She predicted wellness travel “is going to shift away from massaging and light pampering” and said that in the new travelscape “every brand is a health brand”.
“I think it is worth digging deeper into this idea of hospitality battling stress,” she added, urging travel brands to “mind the mental load”, warning: “Consumers will have all sorts of baggage post-lockdown.”
