With last summer’s post-pandemic demand now a faded – if warm – memory, agents are struggling to explain to clients why holiday and flight prices appear to remain so stubbornly high this year.
Price-gouging was understandable last year; capacity hadn’t been restored, and operators and airlines were keen to make up for their pandemic losses.
Consumers, meanwhile, were desperate to travel again. In theory, demand this year should be more normal, and now supply has been increased, travel should be cheaper.
